About Us

We are committed to help guide all clients regardless of race, gender, age, sexual preference, shape, size, or religion, to live their best and bravest selves.

We're a female-owned boutique personal styling firm. Our clients are served by our world-class, nationwide team composed of powerful women, extraordinary mothers, and a few smart men. We’ve been servicing our clients both in-person and virtually with a guaranteed seamless experience.

Get To Know Our Founder & CEO

For Maegan Watson, style is more than what you wear. It’s a reflection of who you are—your goals and aspirations, an appreciation for art and beauty, a link between your internal sense of self and the external pressures of work, life and family. It can be difficult to visualize how such complex ideas play out in your wardrobe, but for Maegan, personal style is as nuanced as personality, and the perfect pair of pants, shoes, or even earrings can take you to new heights.

As a perfectionist, Maegan’s work is elevated by her attention to detail. As a creative, her work is inspired by the minutiae of daily life—from sunlight falling through the window to the form of her favorite sculpture or the sound of her children playing. But what truly differentiates Maegan’s work as a stylist for nationally-recognized, high-powered business women is her ability to deeply connect with them—as both a master of high-end fashion and business. Her understanding of the interconnectivity between style and power, coupled with her unmatched ability to care, uniquely equips Maegan to create a luxurious life filled with beauty and strength for her clients.

Maegan empowers her clients and team to pursue their best selves and bask in their own, unique beauty. It’s with this genuine love and attention that Maegan sets people free to show up in the world as the strong leaders they are, giving them the confidence to pursue higher goals and take on new ventures, just as Maegan herself has.

A revamped wardrobe is so much more than new clothes hanging in your closet, it’s a new lease on life.

MEET OUR DREAM TEAM

Taylor Hansen Hughes is a New York–based wardrobe stylist. She's spent a decade crafting wardrobes that empower women to take up space, lead with presence, and live their most beautiful, unapologetic lives. Distinguished as an expert in the field by clients and editors alike, her work has been featured in Vogue, The New York Times, and The Wall Street Journal, to name a few.

With more than a decade in luxury fashion—from Burberry and Ikram to Nordstrom—Taylor brings a discerning, editorial eye to every engagement. Her background spans fashion direction for an online boutique, consulting for retailers, and curating collections for private clients.

Taylor builds wardrobes as treasure troves: intentional, deeply personal edits that spark joy, inspire confidence, and perform effortlessly—from boardrooms and global travel to gala seasons and weekends away. She thrives in the studios of emerging designers as much as in the homes of her clients, championing underrepresented voices and sourcing unique, often one-of-a-kind pieces that carry both beauty and a story.

A graduate of the School of the Art Institute of Chicago’s Visual and Critical Studies program, Taylor began her career championing emerging artists through an independent curatorial practice and continues that passion today as a collector. At Watson Style Group, she translates ambition and identity into wardrobes that feel unmistakably like the women who wear them—with ease, authority, and presence.

Taylor

Lead Stylist

Chelsea is a wardrobe stylist and textile artist based in Chicago, IL, Chelsea received her BFA from the renowned School of the Art Institute of Chicago with a concentration in textile design and fashion construction. Her extensive education and work with textiles have given her an in-depth understanding of fabrics and fit.

Chelsea began her work as a stylist at one of Chicago’s most influential high-fashion boutiques, Ikram. There she helped clients manage and build gorgeous wardrobes for everyday life and style them for special events, while still staying true to themselves.

For Chelsea, fashion isn’t just about clothes—it’s a dynamic tool for self-expression and empowerment. At the heart of her style philosophy lies an appreciation for timeless fashion classics, given contemporary twists through fresh textile designs and captivating silhouettes. She strives to craft amazing wardrobes that effortlessly capture the spirit of her clients.

Chelsea

Stylist

Julia Driscoll is our Styling Logistics Manager, based in our Chicago studio. She began her career at Watson Style Group, where she interned for two years, assisting our lead stylists while completing her studies. Julia aspires to be a stylist and feels fortunate to learn from industry leaders. Her journey in fashion started in retail and boutique environments.


This past spring, Julia graduated from Kent State University with a bachelor's degree in Fashion Merchandising and a minor in Fashion Media. During her time at Kent State, she was involved in the Fashion Student Organization and the National Retail Federation Student Association, contributing to student fashion shows. She also had the opportunity to study abroad in Florence, Italy, where she explored and learned about luxury fashion houses.

Julia

Amaia

Assistant Stylist

Amaia Anderson is a New York-based creative with expertise in editorial, e-commerce, and personal styling, as well as celebrity tailoring. With a keen eye for minimalist, neutral aesthetics, she curates effortlessly chic looks that blend timeless elegance with modern trends.Holding a Bachelor of Arts degree in Fashion Merchandising from Virginia Commonwealth University, Amaia has a strong foundation in both the creative and business aspects of the fashion industry.

Her experience spans high-profile clients, dynamic editorial shoots, commercial styling, and personalized wardrobe curation, allowing her to craft looks that are both aspirational and wearable.Amaia has worked with renowned publications such as Hypebae and brands like Ap0cene, further solidifying her presence in the fashion industry. Known for her attention to detail and ability to bring a vision to life, she continues to make an impact, bringing creativity and precision to every project she takes on. She is excited to bring her craft to Watson Style Group, where she will continue to refine her skills and contribute to the world of personal styling.

Cynthia

Executive Assistant

Cynthia is an executive assistant based in Chicago, with a lifelong love for fashion that began as early as her wearing rainbow platform sandals at age three. Her keen eye for style made her the go-to fashion advisor for friends and family throughout her youth. Cynthia pursued this passion academically at Columbia College, earning a B.A. in Fashion Business with a minor in Public Relations.

After graduating, she gained experience at a top NYC PR firm, working on fashion shows for NYFW and LFW. Cynthia then transitioned to luxury retail and showroom management, where she discovered her passion for blending creativity with organizational skills.

Today, Cynthia is thrilled to be part of a woman-owned company dedicated to empowering women, aligning her professional skills with her personal values.

Kiki

Business Development

Kiki is a dynamic, charismatic, and collaborative Business Development leader with over 15 years of professional experience. Her passion for fashion has brought her to Watson Style Group in 2024. Prior to that, she has been a business owner and entrepreneur, and has held multiple business development and account management roles.

Kiki holds a Master of Laws degree (LL.M.) from the Pritzker School of Law and a Postgraduate Certificate in Business Administration from the Kellogg School of Management, both at Northwestern University. She is fluent in English, Spanish and Portuguese, which allows her to bring a global, multicultural perspective to her work.

Kiki is a member of the Lincoln Park Zoo Women’s Board in Chicago, where she has lived with her husband and two sons for over 23 years.

Paige

Styling Logistics Manager and Social Specialist

Paige Berndt is a Styling Logistics Manager and Marketing Specialist based in our Chicago studio. Her career began at Studio H Chicago, a prominent women’s contemporary showroom. She started as a showroom assistant and social media manager and was promoted to social media manager for The Kinzie Street Showrooms, a collective of fashion showrooms. Paige’s experience in fashion sales and social media management gave her a good understanding of the fashion industry and the power of digital marketing. She is eager to expand her skill set with Watson Style Group, learning from industry leaders and building the foundation for her future career as a stylist.

Paige is a proud graduate of Columbia College Chicago, majoring in Fashion Studies and Product Development and minoring in Sustainability in the Fashion Industry. During her time at Columbia, Paige was also a member of the National Society of Leadership and Success, where she pursued professional growth and leadership.

Taylor

Business Development

Taylor Gossen is a Business Development professional who brings a blend of intuition polish, and purpose-driven sales strategy to Watson Style Group. She holds a degree in Apparel Merchandising and roots in luxury retail and full-cycle recruiting. Taylor launched her career managing multi-million-dollar storefronts at the Midwest flagships of Kate Spade and Tory Burch—two brands known for optimism, ease, and sophisticated femininity. In both her corporate and retail backgrounds, she built trusted relationships with discerning clients and developed the kind of attuned, high-touch service that turns everyday interactions into lasting company loyalty.

That same relational mindset now powers her work in client acquisition. Taylor leads aspirational, consultative conversations that help women invest in their most confident, fully expressed selves. She’s skilled at aligning them with elevated styling services and building partnerships rooted in trust, style, and long-term impact. Taylor is Chicago-based with her husband, 1-year-old daughter, and their dog, Sega.

Melissa

Chief Operating Officer

Melissa Franks is a seasoned Chief Operating Officer with over 25 years of experience leading business operations, growth strategy, and organizational transformation for companies ranging from startups to multi-billion-dollar enterprises. She specializes in helping women-owned and founder-led businesses scale by building operational structures that drive clarity, efficiency, and profitability.
As COO, she builds the systems, structures, and spaces that allow visionaries to do their best work.

Melissa blends high-level strategy with hands-on execution, ensuring that teams, systems, and financials work together to support sustainable growth. Her expertise spans organizational design, financial oversight, process optimization, and leadership development, making her a trusted partner for CEOs ready to elevate their businesses to the next level.

When she's off duty, Melissa can be found exploring Northern California’s beauty with her three boys, always in search of inspiration for her next big idea.

Romina

Chief Financial Officer

With over 20 years of experience in leading and building accounting and operations teams, Romina brings extensive experience and proven track record of success in driving financial growth, improving gross margin, implementing cost improvement initiatives, managing expenses, increasing net margin and EBITDA.

Her background includes working with established brands in Fashion and Apparel, Jewelry, Consumer Goods both B2B and B2C, Food and Not for Profit organizations. She has held key roles in supporting the growth of founder-led and start-ups.

Madeline

Assistant Stylist

Madeline Manning is a New York–based stylist with a lifelong passion for fashion and an eye for creating timeless, elevated style. With a background in both commercial and editorial styling, she has collaborated with iconic brands such as Saks Fifth Avenue, Bloomingdale’s, Free People, L’Officiel, Marc Jacobs, Mejuri, and Alice + Olivia. Her work spans editorial shoots, runway, e-commerce, and personal styling, where she finds the greatest joy in helping clients feel confident, empowered, and beautifully themselves.

Madeline holds a Bachelor’s degree in Fashion Merchandising and Design, along with a minor in Business. She began her career at Nordstrom as a stylist, later gaining experience at the Amazon Fashion Photo Studio and assisting leading stylists across New York City. In addition to her styling work, she is the founder and designer of her own dress brand, Madeline Marie, which she produces in the garment district for a loyal custom clientele. With a strong eye for detail, a deep love of relationship building, and years of hands-on industry experience, Madeline brings both creativity and dedication to every client she works with.

Assistant Stylist