The Secret About Personal Styling

There are so many options for personal styling… shoppers at department stores, algorithm-based subscription services, and personal stylists on Yelp. Any of these options can work at first, but you will quickly notice that adding more pieces to your already full closet does not solve the issue of not knowing what to wear.  

At its core, personal styling should give you a deep understanding of your personal style so you can clearly and efficiently build a wardrobe that empowers you to show up confidently every day.

Watson Style Group is the nation’s only full-service personal styling firm delivering done-for-you styling services coast-to-coast. We allow our clients to completely hand over their wardrobes to a stylist so they can focus on the key drivers of success in their lives and careers. 

Our Services Were Made for You

Our signature personal styling process has been transforming women's wardrobes for over a decade. Female partners at the height of their career helped create our process to ensure it would provide the experience and result that was needed to show up for what their life demanded from them. 

We truly understand you, your life, and what effortless personal style means to you.

What are the Components of Superior Personal Styling?

No commission agenda.

Holistic training and coaching.

Expansive and up-to-date brand knowledge.

Expert focus on body type, comfort, preference, and lifestyle.

A clear vision, co-created with a client, inspiring them to be their best and bravest self.

We Have Been Trusted by Some of the Most Incredible Women.

“It was so much fun to look in my closet last night and decide which awesome new outfit to wear to work today - so many great choices. One of my colleagues commented on how good I looked. I loved it! I felt cool, confident yet comfortable, and ready to tackle another crazy day at work!”

-Amy Evans, VP Chief Accounting Officer at Titan International, Inc. Chicago, IL

“Not only did I learn which cuts were now best for me (and where I'd been going wrong), but she also didn’t recommend anything that accentuated body parts I'm keen on hiding these days. The result was an AMAZING business wardrobe that genuinely made me look 15 years younger. I am fashionable again! And she gently nudged me towards some new combinations and styles that I would never have considered on my own, but that look stunning on me. I wholeheartedly recommend the team there to any other woman who has just had a major body change and is wrestling with how to look good again. Self-confidence is a beautiful thing to regain!”

-Leslie S, San Fransisco, CA

“I walk into my closet and love everything, it’s an amazing feeling! Everything fits me and I feel more confident in my body and proportions, which shows in my demeanor throughout the day.”

-Cate Lee, Managing Director at KPMG, Los Angeles

What to Know Before You Hire a Personal Stylist:

1. The relationship with your stylist matters, but her style does not. We create your style, not ours.

2. Brand awareness is everything- you don’t want to fall victim to style clone syndrome where everyone looks the same.

3. The methodology makes the magic. Having an ‘eye’ for style isn’t enough. They must be versed in a proven system that works the first time.

That’s it. Otherwise, you’re sacrificing that “put-together” feeling that allows you to be your best every day.

A Revolutionary Way to Have Your Dream Wardrobe: The Watson Style System™

The Watson Style System™ is a proprietary styling process designed by WSG world-class stylists and our clients. The process takes an inside-out approach to personal styling by which our stylists design a wardrobe that highlights our clients’ values and strengths.

This key part of our process is what ensures our clients love the way they feel in their clothing and results in a 97.4% client success rate. From this deep understanding of the client, our stylists follow the remainder of the system which includes closet editing, organizing, strategic shopping, and outfit creation.

The tangible delivery of our process is a custom, digital lookbook where clients can see their entire wardrobe styled into outfits that match their specific daily activities.

The Watson Style System™ was designed to efficiently deliver outfits that empower our clients to show up as their best and bravest selves every day and never ask the question “What should I wear today?"

Spoiler Alert

We offer high-touch hourly programs to best serve you. We do every ounce of heavy lifting and legwork so our clients can focus on the key drivers of success in their lives and careers.

Our process is all-encompassing and we offer all classic personal styling services, including but not limited to closet editing, personal shopping, outfit styling, event styling, packing, and closet organization but in an intentional, transformative way.

Our approach builds your wardrobe in the most efficient way possible so you have exactly what you need for every event on your calendar. Our clients typically work with us twice a year for years and years.