Our Beginning- A Note From The Founder

Watson Style Group was founded from a deep love of fashion—and a persistent curiosity about how women experience getting dressed. It began not as a plan to become a stylist, but as an exploration of fashion’s deeper purpose: its history, its craftsmanship, and the emotional intelligence behind the choices women make when building their wardrobes.
While studying the impact of fast versus slow fashion in graduate school, I spent years in conversation with women about how they shop, what they value, and how their clothing needs to support the complexity of their lives. That research-led perspective carried into my work in branding, and ultimately into a pivotal moment when I was asked to step in and style a small group of female executives. I said yes—before knowing exactly how it would unfold.


Approaching the work as both a strategist and a curator, I partnered with trusted experts—custom designers, luxury retailers, and artisans—to build wardrobes that were as intentional as they were beautiful. What quickly became clear was that our clients were not seeking more clothing; they were seeking ease, clarity, and an experience that honored their time. They shared how often they wanted to shop, how involved they wished to be, and how seamlessly their wardrobes needed to function across every part of life.
From those conversations, the Watson Style System was developed—a refined, heart-centered methodology that guides our work today. It allows our team to build and manage wardrobes with precision and care, ensuring that the experience of getting dressed is just as considered as the pieces themselves.

Today, Watson Style Group serves executive women and families nationwide, including ultra-high-net-worth clients who value discretion, efficiency, and long-term wardrobe stewardship. Our work is shaped by close relationships with designers, access to collections and fashion shows, and—most importantly—the ongoing trust and insight of our clients. Together with an exceptional team, we continue to evolve our approach, delivering wardrobes that are not only visually stunning, but deeply supportive of the lives they are designed to serve.

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Maegan Watson

Maegan Watson is the Founder and CEO of Watson Style Group. At her core, she is a creator, guided by the belief that beauty, integrity, and economics should never be at odds. The firm exists because Maegan refused to choose between them. For her, style is not about trends or display; it is about creating beauty, ease, and possibility in everyday life. With a background in business and consumer behavior, she builds enduring wardrobes rooted in quality and intention. Her aim is simple: make life easier, expand what feels possible, and leave everything more considered than she found it.

Founder & CEO
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Fariba Jalili

Fariba is an accomplished Chief Operating Officer and global operations executive with more than 20 years of leadership experience at some of the fashion industry’s most influential brands, including Donna Karan, Calvin Klein, Diane von Furstenberg, and Barneys New York. She serves on the Advisory Boards of the Fashion Institute of Technology’s International Trade and Marketing Program and GENESYS AI. Known for driving operational excellence, Fariba leverages data-driven strategies to improve efficiency, productivity, and customer experience, adding over $20MM to the bottom line. Her leadership style emphasizes collaboration, mentorship, and building high-performing teams.

Chief Operating Officer
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Black and white photo of a young woman with long hair, smiling slightly, wearing a floral dress with puff sleeves and a bow in her hair.
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Cheif Financial Officer

Romina Rugova

With over 20 years of experience in leading and building accounting and operations teams, Romina brings extensive experience and proven track record of success in driving financial growth, improving gross margin, implementing cost improvement initiatives, managing expenses, increasing net margin and EBITDA.

Her background includes working with established brands in Fashion and Apparel, Jewelry, Consumer Goods both B2B and B2C, Food and Not for Profit organizations. She has held key roles in supporting the growth of founder-led and start-ups.

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A woman with shoulder-length wavy dark hair smiling at the camera, wearing a dark blazer, a necklace, and a turtleneck sweater, in a room with curtains and a partially visible sign in the background.
A young woman sitting on steps, reading magazines, wearing a dress and high heels, in front of a building entrance with large windows.
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Executive Assistant

Cynthia Dada

Cynthia is an executive assistant based in Chicago with a lifelong love of fashion that began when she wore rainbow platform sandals at age three. Known early on as the go-to style advisor for friends and family, she pursued this passion at Columbia College, earning a B.A. in Fashion Business with a minor in Public Relations. After graduating, Cynthia gained experience at a top NYC PR firm working on NYFW and LFW shows, then transitioned into luxury retail and showroom management. Today, she is proud to support a woman-owned company that empowers women and aligns with her values.

Stylist

Madeline Manning

Madeline Manning is a New York–based stylist with a passion for timeless, elevated style. With experience in commercial and editorial styling, she has worked with brands including Saks Fifth Avenue, Bloomingdale’s, Free People, L’Officiel, Marc Jacobs, Mejuri, and Alice + Olivia. Her work spans editorial, runway, e-commerce, and personal styling, where she loves helping clients feel confident and empowered. Madeline holds a degree in Fashion Merchandising and Design with a minor in Business, has styled at Nordstrom and Amazon Fashion, and is the founder of her dress line, Madeline Marie.

Stylist

Adelaide Carlson

Adelaide brings over a decade of experience in wardrobe and commercial styling, with the past seven years focused on personal styling. She has built her career around helping people and spaces look and feel their best. Her lifelong love of fashion—sparked by years spent immersed in magazines and watching America’s Next Top Model—has grown into a passion for refined aesthetics and style. Alongside styling, Adelaide has worked in visual merchandising and brand presentation. Originally from Metro Detroit, she is now based in Chicago, where she also enjoys gardening as a creative outlet.

Taylor Hansen Hughes

Senior Stylist

Taylor Hansen Hughes is a New York–based wardrobe stylist with over a decade of experience crafting wardrobes that empower women to lead with presence and live boldly. Her work has been featured in Vogue, The New York Times, and The Wall Street Journal. With a background in luxury fashion including Burberry, Ikram, and Nordstrom, Taylor brings a discerning editorial eye to private clients, retailers, and boutiques. A graduate of the School of the Art Institute of Chicago, she champions emerging designers and creates intentional, personal wardrobes that inspire confidence, ease, and authority.

Chelsea Tinsley

Lead Stylist

Chelsea is a Chicago-based wardrobe stylist and textile artist who earned her BFA from the School of the Art Institute of Chicago, concentrating in textile design and fashion construction. Her deep knowledge of fabrics and fit shapes her thoughtful approach to styling. Chelsea began her career at Chicago’s influential high-fashion boutique Ikram, where she helped clients build beautiful, authentic wardrobes for everyday life and special events. For Chelsea, fashion is a tool for self-expression and empowerment, blending timeless classics with contemporary textiles and striking silhouettes.

Stylist

Amaia Anderson

Amaia Anderson is a New York–based stylist with expertise in editorial, e-commerce, personal styling, and celebrity tailoring. Known for her minimalist, neutral aesthetic, she creates effortlessly chic looks that balance timeless elegance with modern trends. Amaia holds a B.A. in Fashion Merchandising from Virginia Commonwealth University, giving her a strong foundation in both the creative and business sides of fashion. Her experience includes editorial shoots, commercial styling, and wardrobe curation for high-profile clients, with work featured in Hypebae and with brands such as Ap0cene. She brings precision, creativity, and thoughtful execution to every project.

Stylist

Julia Driscoll

Julia Driscoll is an assistant stylist based in the Chicago studio. She began her career at Watson Style Group as a two-year intern, supporting lead stylists while completing her studies. Julia aspires to become a stylist and is grateful to learn from industry leaders. Her fashion journey began in retail and boutique environments. In 2024, she graduated from Kent State University with a bachelor’s degree in Fashion Merchandising and a minor in Fashion Media. While there, she was active in the Fashion Student Organization and the National Retail Federation Student Association and studied abroad in Florence, Italy, exploring luxury fashion houses.

Client Experience Manager

Taylor Gossen

Taylor Gossen is a Business Development professional who brings intuition, polish, and purpose-driven sales strategy to Watson Style Group. She holds a degree in Apparel Merchandising and has roots in luxury retail and full-cycle recruiting. Taylor began her career managing multi-million-dollar storefronts for Kate Spade and Tory Burch, where she developed a high-touch, relationship-driven approach to client service. Today, she leads aspirational, consultative conversations that connect women with elevated styling services, building partnerships rooted in trust, confidence, and long-term impact. She is based in Chicago with her family.

Styling Logistics & Social Specialist

Paige Berndt

Paige Berndt is a Styling Logistics Manager and Marketing Specialist based in the Chicago studio. She began her career at Studio H Chicago, a leading women’s contemporary showroom, starting as a showroom assistant and social media manager before being promoted to social media manager for The Kinzie Street Showrooms. Her background in fashion sales and digital marketing has given her a strong understanding of the industry. A graduate of Columbia College Chicago, Paige majored in Fashion Studies and Product Development with a minor in Sustainability and is eager to continue growing her career with Watson Style Group.