We shop, style and manage wardrobes for brilliant, driven women.

We shop, style,
and manage wardrobes
for brilliant-driven women.



"I love not having to shop for clothes. I love not having to know what's in style or not. I love having the personal attention of 1, 2, or even 3 stylists. I love when the boxes arrive and I get to see what's inside. But probably the best part is when I try on the jewelry or that perfect pair of shoes and I feel like a Princess. I know it sounds crazy, but it has actually brought me to tears. I mean, how often do we get to feel like a Princess?" - Lis Williams, CEO AWE Partners, Chicago  

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Watson Style Group is an in-home (or virtual!) high-touch personal styling service.
We not only shop from every and any store to find the items you need, but we focus on using items you already own to build you a high-quality, timeless wardrobe you love.

Our clients get the full attention of our loving and dedicated styling team who have been professionally styling women for over a decade. You will work closely with your styling team to build the wardrobe of your dreams.  

We are so not an algorithm. Don’t be surprised if when we become friends and at some point have a glass of wine together.  

We have hearts of service.
Call it our love language! We love doing things for other people.  Our clients are busy and focused on incredibly important things. We are here to make your life easier by doing whatever heavy lifting is necessary to transform your wardrobe.  

You need that tailored? We’ll do that!  You need your shoes polished? We will do that too!  Shopping. Us! Returns or exchanges. That’s us! Packing. Yep, us!  

We are not a retailer.
We are your fashion industry advocates helping you navigate the thousands of stores and brands available for you to purchase from.

We shop anywhere and everywhere to get you what you need.  Some of our favorite brands include Theory, Sandro, Tibi, M. Gemi, Max Mara, and J. Crew. You pay for service and clothing separately.  

We are not a subscription service.
We don't care if you buy 1 or 100 pieces of clothing during your program. We care that you have outfits that you love, that support the life and career you dream of.

Our pricing is based on what service package is right for you. We pass our trade discounts on clothing and accessories to you :)  Remember, we are your advocate and we don't care where we shop for you or how much you spend.

What’s unique about is is that we don't offer hourly pricing.  
We offer signature programs that have been refined by working with hundreds of women. This allows the client to know the exact investment needed to get the end result she's looking for.  

We have some of the most competitive rates in the industry. Pretty great for also having the best stylists in the industry. An average of 40 people are interviewed before a individual stylist joins our team.  

We work with clients of any size!  
Our team is a variety of sizes and so are our clients. We know how to dress a variety of body types - even the “difficult” one. If you've got a challenge, trust me, we've heard it.    

We offer in-home programs in major cities across the U.S.  We also have a brilliant virtual program. if you're located somewhere crazy - we still got you!

The Women We Style

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Fashion Lovers


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Event Goers

Super Moms


Exclusive Full-Service Wardrobes

From filling-in-the-gaps to a complete wardrobe overhaul, we provide a 'no-holes' service so our clients' closets contain beautiful, timeless style. We believe that when a woman walks into her closet, she should feel both confidence and ease about what she's wearing that day. From the head to the toes, we style our clients so mornings are filled with ease and the days, evenings, and nights are distraction free. Whether you're working, relaxing, or spending time with the people you adore, your attention should be on who and what you love and not on what you're wearing. Your style should be an extension of who you are. Let us focus on what you're wearing and draw out the essence of you through your wardrobe and style.


We can't wait to style you.


Are we a great fit for you? Let's find out!